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The narrator of the story (or rather, the framing story), unnamed by clearly a stand-in for Kipling himself, is crossing through India, broke but with no loss of enthusiasm for life. In this state, he encounters two men, Daniel Dravot and Peachey Carnehan, two adventurers ("Loafers," they call themselves) whom he stops from blackmailing a minor rajah. Some time thereafter, Dravot and Carnehan stop in to see him at the newspaper office he's found himself working at in India. Dravot and Carnehan want a favor from the unnamed narrator; bearing him no ill will for having spoiled their earlier plans, they ask his help in researching the area of Kafiristan, an obscure corner of Afghanistan. In so doing, they reveal a plan they've conceived: They intend to make themselves kings of Kafiristan. Armed with Dravot's skill with languages and 20 Martini-Henry rifles (at the time, the best rifles in the world), they intend to befriend a chieftain, help him vanquish his enemies, and then overthrow him and forge a kingdom of their own.
The next morning, the narrator sees Dravot and Carnehan off as they leave for Kafiristan.
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I will be the first to admit this is hardly proper "pulp" in terms of time-period, but with its exotic locale and hare-brained winner-take-all scheme, and the horrific violence that breaks out when it all falls apart, it's a story that has the heart of pulp. Men shattered by their experiences and cruel tortures inflicted by strange foreigners were staples of pulp literature, and Kipling's take on them here is masterfully chilling.
More impressive is the story's basis in fact -- James "Rajah" Brooke accomplished exactly what Dravot and Carnehan set out to do, and was referenced in the story; Brooke had made himself ruler of the state of Sarawak on the island of Borneo and not only maintained his kingship, but cleared out nest after nest of Malay pirates, making the area safe for British commerce. One of my favorite pieces of "new pulp" is Paul Malmont's The Chinatown Death Cloud Peril, in which the question of where the line stands between what is "real" and what is "pulp" forms a major running debate threading through the action, and "The Man Who Would Be King," for my money, is a perfect example of that line. In a world of real-life Dravots like James Brooke, William Walker and Cecil Rhodes, who's to say what's real and what's pulp?
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